How We Started
Back in 2018, I was working at a traditional investment firm where clients kept asking the same question: "Why can't someone explain this stuff in plain English?" The industry seemed obsessed with jargon and complex products that most people didn't need.
So we started Igniteonfirex with a different philosophy. Instead of trying to impress clients with complicated strategies, we focus on understanding what they actually want to achieve. Sometimes that's building retirement savings. Other times it's planning for a major purchase or protecting wealth during uncertain periods.
"The best investment strategy is the one you can stick with during both good times and challenging markets."
What surprised us early on was how much people appreciated honest conversations about risk. We don't promise spectacular returns or claim to predict market movements. Instead, we help clients build portfolios that make sense for their specific situations and time horizons.